Brand Integrity is no longer a nice-to-have, it’s a must-have. In fact, according to Glassdoor, 69% of jobseekers would not take a job with a company that had a bad reputation, even if they were unemployed. The strength of your organization depends on your ability to hire and retain not only top talent but also the right talent. To achieve that goal, you need an authentic, consistent message that communicates your distinctive strengths and values to employees and candidates. Here are a few items that brand integrity can help with:
- Improving Quality of Applicants – Prospective and passive candidates who are familiar with your brand, or can become easily informed, are eager to apply for a company they deem an ideal place to work. Companies who provide transparency in its values, incentives, and relationships with employees will attract candidates with a clear understanding of how they’d fit within a culture and add value to its brand.
- Decreasing Time-To-Fill – Recruiters will spend less time waiting for candidates to apply, less time focusing on posting job advertisements, and more time reviewing a likely large applicant pool with qualified candidates.
- Increasing Passive Candidates – “84% of potential employees would consider leaving a current job if offered a role at a company with excellent reputation.” Companies with ongoing commitment to branding are able to source candidates who are knowingly or unknowingly passive.
At DAVIS, we uphold a powerful organizational purpose that guides every employee no matter how diverse their role or experience. We partner with clients to enhance your competitive reputation in the marketplace as well as utilize the strength and drive of our employer brand to empower your talent strategy. If you’re looking for help with branding integrity, contact DAVIS today!
