One of LinkedIn’s coolest features is its built-in publishing platform, giving individuals the ability to post original, long-form content. Utilizing this tool is huge for building your personal brand, growing your network, and improving your profile’s aesthetics. Additionally, your posts will be searchable both on and off of LinkedIn!
I don’t know about you, but the last time I logged into LinkedIn, I saw a math problem, a picture of a girl in a bathing suit, and had a couple of generic template recruiting messages in my inbox. Far from the professional network connections I was hoping to make. The majority of my connections […]
Personal branding is the practice of people marketing themselves and their careers as brands. Your personal brand defines you as a professional, the value you can bring to an employer and positions you for future opportunities. In today’s hyper-connected, technology-driven world, it’s crucial to have a strong online presence – and social media is the […]
Have you noticed when searching for something on Google that sometimes a headshot appears next to certain search results, but not others? Ever wonder why or how that happens? Well, Google Authorship is the program behind that magic that enables author photos to appear next to content they’ve created. Let’s take a look at a […]