When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.
The concept of utilizing video in your company’s marketing strategy is nothing new. Studies have proven that, when used properly, videos deliver higher levels of engagement, keep visitors on your website longer and improve SEO. Any well-rounded marketing plan incorporates video somewhere along the line – but how can companies mix rich media into their […]