The Importance of LinkedIn for Employer Branding

The Importance of LinkedIn for Employer Branding

When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.

Lessons from Opening Day to Apply to Your New Job

Lessons from Opening Day to Apply to Your New Job

If you’re anything like me, MLB Opening Day is a big deal. It signals the turning of the seasons. It brings with it a new hope for the success of your franchise and, in turn, the optimism of a brighter future.