Tagged: social media

The Importance of LinkedIn for Employer Branding

The Importance of LinkedIn for Employer Branding

When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.

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How to Use the “New” LinkedIn Better

LinkedIn can be a great tool for networking, career searching, and business development. Recent changes to the user interface and layout have been confusing. Here are some tips to make your experience better. Fix Your Profile Picture First, have a picture! Potential customers and employers see the picture as a sign of professionalism. Present yourself […]

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How to Publish a Post on LinkedIn

How to Publish a Post on LinkedIn

One of LinkedIn’s coolest features is its built-in publishing platform, giving individuals the ability to post original, long-form content. Utilizing this tool is huge for building your personal brand, growing your network, and improving your profile’s aesthetics. Additionally, your posts will be searchable both on and off of LinkedIn!

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How to Make the Most Out of Your LinkedIn Experience

How to Make the Most Out of Your LinkedIn Experience

I don’t know about you, but the last time I logged into LinkedIn, I saw a math problem, a picture of a girl in a bathing suit, and had a couple of generic template recruiting messages in my inbox. Far from the professional network connections I was hoping to make. The majority of my connections […]

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Tips to Grow Your Personal Brand Going Into 2016

Personal branding is the practice of people marketing themselves and their careers as brands. Your personal brand defines you as a professional, the value you can bring to an employer and positions you for future opportunities. In today’s hyper-connected, technology-driven world, it’s crucial to have a strong online presence – and social media is the […]

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