When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.
For some professionals attending a tradeshows and conferences is a fun way to learn more in your field and have some time out of the office. Sometimes they’re even in fun destinations. Other times a tradeshow is educational and a way to find new vendors to help you do your job. You might meet new […]
Building sales proposals are a critical to almost all business organizations, big and small. Some are more complex than others. Some are requested, while others are unsolicited. Regardless, I believe there are some best practices that are true for nearly all sales proposals.
Personal branding is the practice of people marketing themselves and their careers as brands. Your personal brand defines you as a professional, the value you can bring to an employer and positions you for future opportunities. In today’s hyper-connected, technology-driven world, it’s crucial to have a strong online presence – and social media is the […]
The concept of utilizing video in your company’s marketing strategy is nothing new. Studies have proven that, when used properly, videos deliver higher levels of engagement, keep visitors on your website longer and improve SEO. Any well-rounded marketing plan incorporates video somewhere along the line – but how can companies mix rich media into their […]
For the next two days I will be joining a core group of Web, social and content marketing influencers at the Inbound Marketing Summit (IMS) Boston. I will be networking with peers and watching presentations to share in the latest digital media trends affecting today’s business climate.