When people think of employer branding on social media, they first refer to a company’s pages, the content they share, and the tone in which they communicate with followers. While definitely the main communication device for brands, a company’s page is just the surface of its employer branding on LinkedIn.
LinkedIn can be a great tool for networking, career searching, and business development. Recent changes to the user interface and layout have been confusing. Here are some tips to make your experience better. Fix Your Profile Picture First, have a picture! Potential customers and employers see the picture as a sign of professionalism. Present yourself […]
I don’t know about you, but the last time I logged into LinkedIn, I saw a math problem, a picture of a girl in a bathing suit, and had a couple of generic template recruiting messages in my inbox. Far from the professional network connections I was hoping to make. The majority of my connections […]
#1. Clean Up Your Online Image First and foremost, make sure that your online image is Google-ready. Most hiring managers will Google a job candidate at some point in the hiring process – sometimes before an interview. Google yourself and find out what happens. Make sure that content that a potential employer can access is […]