Marketing Program Manager III

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Marketing Program Manager III

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    Marketing Program Manager III
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Exciting new opportunity to join a well-known software company based in the Lowell area.  This organization is seeking an experienced Marketing Programs Manager to join their team for a 6 month contract opportunity.

The Marketing Programs Manager will be responsible for all aspects of lead generation and demand creation.  This could include webinars, direct mail, lead nurturing, appointment setting programs, third-party sponsorships and incentive-based programs. Must effectively manage across multiple departments to drive results within the demand generation team.  The demand generation team is responsible for generating a consistent flow of new sales opportunities for both the outside and inside sales teams sufficient to achieve stated quotas and business goals. Working closely with the industry marketing, product marketing, customer marketing, creative, web and marketing operations teams, the right candidate should achieve a fully integrated marketing plan that targets, prospects and customers in all phases of their buying cycle.


  • Help to develop and execute a comprehensive lead generation/demand creation plan & budget.
  • Leverage tools to accurately measure and report on effectiveness of lead generation campaigns.
  • Help to manage and accurately forecast the lead generation budget.
  • Utilize repeatable processes for lead generation and follow-up; provide effective and timely communications with lead development reps and sales teams as appropriate.
  • Build a positive, cooperative relationship with the Product Marketing, Customer Marketing, Creative, Operations and Web organizations.
  • Leverage partners and manage vendor relationships to help maximize marketing budget, reach and ROI.


  • 5+ years B2B software lead generation experience preferred
  • BA/BS; MBA degree is a plus
  • Proven experience with lead/demand generation
  • Excellent written communication skills an absolute must
  • Proven track record of establishing and achieving measurable goals in a highly automated marketing environment
  • Must have strong metrics orientation
  • Strong understanding of positioning principles and methodology 
  • Experience using systems such as Salesforce and Eloqua a plus
  • Outstanding attention to detail; must be highly organized
  • Customer marketing experience is a plus





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